When the term ‘’free’’ is mentioned, lots of people get scared thinking that whatever is being offered is of questionable quality. The same applies to free e-commerce website builders. Customers know that free e-commerce website builders offer services that are not on par or that there is always a hidden cost. So when you use a free e-commerce website builder, you may end up with a not-so-good quality e-commerce website or end up paying for add-ons that could defeat the purpose of the free e-commerce website builder. That said; here are the reasons to stay away from free e-commerce website builders:

Most free e-commerce website builders are not optimized for SEO

SEO is critical to the success of your e-commerce website. It enables your site to rank high on search engines. High ranking on search engines tends to attract a lot of organic traffic to your e-commerce website. Organic customers are more likely to buy your products or services they search with your target keywords.

Most online store builder free have poor customer support systems.

Most free website builders only provide e-mail as a support system. Since they’re offering you their services for free, they don’t want to incur an extra expense to offer you personalized customer service and support, which will require that they employ expert customer service personnel.

E-commerce websites built on free e-commerce website builders have slow loading pages

Web pages that take more than 3s to load are considered unreliable. Free website builders operate hundreds of websites on a single server; which is why slow page loads is a common phenomenon. Slow loading time can lead to high bounce rate on your e-commerce website.

Online store builder free comes with security issues.

The developers of free e-commerce website builders don’t put a lot of emphasis on security. That’s why they come with a lot of security vulnerabilities. Hackers can easily target your customers and steal their personal information. This information can be used to steal their identity or hack their financial accounts. A single incident of hacking on a customer’s account can bring the reputation of your e-commerce website crashing back to earth.


The adage “cheap is expensive” is true here. E-commerce websites built on free e-commerce website builders have many variables that could harm your business in the long run. So if you decide to build your e-commerce website with a free web builder, think of upgrading in the future.