To succeed online, you need an e-commerce platform that supports your dream. Mainly, if you are operating a small business, you will always go for an e-commerce website builder that is free or affordable. With the evidence from 2017 where online shopping accounted for $400+ billion income, avoiding the online selling idea is the best business suicidal plan. However, the confusion comes in when selecting the best platform to create your online store.
When you search any search engine, you will get a thousand result of e-commerce platforms. So, you are not sure which is the sure bet. Before you consider other platforms, here are the reasons why Shopify is the surefire when it comes to launching an online store for a small business:
Immediate setup and selling
As you know, to start selling on a brick and mortar store, it can take you more than a month or two before making your first sale. Talk of licenses, furnishing and repainting the store, preparing, the shelves, and other startup tasks. All these will consume a lot of time without equal benefit. Unlike this situation, Shopify enables you to start recovering your costs immediately. You can set up your website within an hour or so and start selling.
Also, if you do not have the cash to pay for the cost, you can use the 14 days free trial period to generate revenue for that purpose. As such, it is a cost-efficient and time-saving platform which is an upper hand in achieving your goal.
Loads of essential features
No doubt that convincing customers to buy your products is a hard task. Without supportive functionalities that make marketing a simple affair, it will take you centuries to win a sale. Shopify understands this aspect. The platform knows that you are not launching an e-commerce website for fantasy. Your objective is to make a sale and grow.
As such, it provides you with online marketing functionalities such as SEO optimization tools and abilities to understand your customer behavior. So, your online store can serve the right customers as well as win a position on the top 5 of your niche results. Importantly, you do not have to be a tech guru to use them.
A blog page
With the advanced information technology, customers are no longer making purchase decisions blindly. They are looking for enough information and evidence before bowing down to your wishes. Today, having a product description is inadequate to convince your customers. For them to buy from you, they need to be confident that you are an expert in your field. In this essence, Shopify offers you a blog page with up to date information about your niche.
Also, you get a lot of essential tips and ideas on how to win the customer’s heart and make killing sales. The information is in the form of infographics and videos. So, you are always ahead of the rest of your niche by using Shopify as your online store host.